I spearheaded the Pinterest launch for P&O Cruises, establishing one of the world's biggest cruise brands on an untapped platform for the industry. Working closely with client stakeholders, I developed a content strategy that aligned with broader brand objectives whilst pioneering new territory in cruise social marketing. I collaborated directly with designers and social media managers to ideate content, brief assets, build comprehensive content calendars and oversee deployment. The strategy didn't just drive traffic and bookings – it positioned P&O as an industry leader on Pinterest, with content now generating 4.3 million monthly views.